Category Archives: Joseph Urban

A Pittsburgh “Urban” Suprise!

Pittsburgh Post-Gazette advertisement

October 28, 1929 advertisement for the Urban Room in the Pittsburgh Post-Gazette

 

While recently attending a conference in Pittsburgh I received a very pleasant surprise. The site of the conference was the Omni William Penn Hotel, a historic downtown Pittsburgh hotel that first opened in 1916. The majority of the hotel is typical nineteen-teens decor, with an ornate lobby and public spaces.

 

The William Penn Hotel

The exterior of the William Penn Hotel, opened in 1916.

 

 

Through the teens and the 1920’s the William Penn became the première hotel in Pittsburgh. As the 1920’s reached its climax the hotel expanded onto Grant Street. Included in the expansion plans an ultra modern night club would open on the 17th floor. Legendary designer, Joseph Urban would be responsible for bringing New York sophistication to Pittsburgh. Urban had already designed sets for the Ziegfeld Follies, Ziegfeld Shows such as Show Boat and Rio Rita and the Metropolitan Opera.

 

Joseph Urban

Joseph Urban, circa 1925 – image from Columbia University Rare Book Library

 

Urban worked on the Urban Room of the William Penn Hotel concurrently with the redesign of New York’s Central Park Casino. The Urban Room opened on May 9, 1929. The following day the Pittsburgh Post-Gazette reported:

                                          Dinner, Dance End New Hotel Annex Opening

                                     More than 1,500 are present at the William Penn Fete

Last night, for the first time, the Urban room, connecting the seventeenth floor addition to the ballroom, was thrown open. The interior was designed by Joseph Urban, New York, famous for his stage settings, and is done in a motif of gold and black.

The decoration is carried out in the colors of Pittsburgh from top to bottom, with the chandelier particularly unusual. An immense garden is at one end of the room and , when completed, six setting of flowers, greens and rocks will convert the space into the appearance of an outdoor bower.

The Urban Room

The Urban Room in Pittsburgh’s colors of black and gold.

 

The Pittsburgh Press had this to say of the Urban Room in its June 23, 1929 edition:

                                                        Up Above The World So High

Like a gem in the social sky, shines the newly opened Urban Room of the William Penn Hotel. There amid the gold and ebony splendor of Joseph Urban’s latest and most artistic work, in the topmost corner of the new addition we are going to lunch, dine and dance this summer. It’s delightful how cool it is there and how little competition there is between the soft strains of the orchestra and the great outside. And it will be smarter than sun tan this summer to be seen here with your friends, particularly your out-of-town friends, who demand the best in town. Now our hunger for a cosmopolitan touch to our city can be satisfied by this lovely place presented at just the right time to fill Pittsburgh’s needs.

 

The walls of the Urban Room are alternating painted panels that continue the ceiling mural down to the floor and black Carrara glass (Vitrolite). The effect is striking if a bit subdued.

 

 

The delight that Pittsburgh felt about this new restaurant can be seen in this article from the Pittsburgh Press on June 30, 1929:

 

Urban Room article.

Pittsburgh Press article about the Urban Room, June 30, 1929.

 

With so much of Joseph Urban’s work demolished you can imagine my surprise when I entered the room encountering this high Art Deco space. It is amazing to me that the Urban Room has remained basically unchanged for nearly ninety years. The flowers, greens and rocks mentioned in an article above are gone, but everything else is intact. I initially missed the Historic Landmark wall plaque outside of the Urban Room, so I was unprepared for what I saw. After a few minutes of looking around it seemed to me to be a Joseph Urban design, especially the ceiling mural. I was told about the plaque later and I made sure to get a photo of it.

 

Urban Room Wall Plaque.

The Historic Landmark Wall Plaque outside the Urban Room.

 

As noted in the Pittsburgh Post-Gazette article of 05/10/1929 the “particularly unusual chandelier” is still the centerpiece of the room. A large circular, bronze piece with “sun rays” shooting off it in all directions, hanging from the ceiling by cascading bronze tubes. It is very striking.

 

Should you happen to be visiting Pittsburgh and you like Art Deco, try to see the Urban Room, you won’t regret it.

 

Anthony & Chris (The Freakin’, Tiquen’ Guys)

 

If you enjoyed this blog post you might also enjoy these earlier posts:

Vanished New York City Art Deco: Stewart and Company / Bonwit Teller

The Central Park Casino, Joseph Urban’s long, lost New York City Night Club

 

The Central Park Casino, Joseph Urban’s long, lost New York City Night Club

The Central Park Casino, September 10, 1935

The Central Park Casino, September 10, 1935. Image from Official Website of the New York City Department of Parks & Recreation

 

Chris and I love to collect vintage magazines. The cover art can add a wonderful, period, decorative, Deco touch to a room. The advertisements are fun and informative, but it is the articles that are the real golden nuggets. I know it seems like everything is available on the World Wide Web, but that is not the case. Sometimes the articles in these vintage magazine are the only source for specific information and photographs. This is especially true of the article about the Central Park Casino in the August, 1929 issue of The Architectural Record. Chris purchased the magazine on Ebay several years ago and I’m glad he did – there were more pictures of the interior of the Casino in that article than I had ever seen before or since.

 

Architectural Record, August 1929 - Cover

Architectural Record, August 1929 – Cover

It is a shame that a restaurant as special as the Central Park Casino could be destroyed by political vindictiveness. The casino started life in 1864 as the Ladies Refreshment Salon in a building designed by Calvert Vaux. The Casino was located inside the park near 5th Avenue and just south of 72nd Street.  By the 1920’s it was a restaurant that had seen better days.  Mayor James J. (Gentleman Jimmy) Walker (1881-1946), who was elected to office in 1925, wanted to have a place to be entertained and to entertain visitors to the city, decided the Casino was the perfect place. Walker obtained the lease (by not exactly fair methods) and gave it to his friend, the hotelier Sidney Solomon.

 

Mayor James J. (Gentleman Jimmy) Walker

Mayor James J. (Gentleman Jimmy) Walker. Image from the New York Times

 

Joseph Urban - image from Columbia University Rare Book Library

Joseph Urban – image from Columbia University Rare Book Library

Solomon hired famed Austrian-American architect, theatrical and film set and interior designer Joseph Urban (1872-1933) to do the $500,000 dollar renovation. Urban had just designed the Ziegfeld Theatre (1927-1966) on Sixth Avenue, as well as designing the sets for the first two shows in that theatre, Rio Rita and Show Boat. In 1928 Urban was at the peak of his fame.  With a design style for visual impact  and the dramatic  he the transformed the Victorian restaurant into an ultra-moderne night club. The ball room, with its black mirrored ceiling, reflecting the crystal chandeliers and dancers enjoying the best orchestras of the late 1920’s and early 1930’s, received the highest praise for design at the time. Joseph Urban’s design sketch for the mural seen in the below photograph, is the only surviving color record of the any of the Casino. “It presents a flora fantasy set against a soft, gold background.” – Carter Cole, Joseph Urban Architecture, Theatre, Opera, Film (Abbeville Press, Inc., 1992, Pg. 190-193). Consisting of pink and white flowers over dark green foliage, The side walls were decorated with stylized green leaves with pink and silver highlights on a black background.

 

 

The ball room.

The ball room.

 

Another popular room in the Casino was the Pavilion, a light, airy space with no obstructing columns. This was made possible by the use of Lamella construction for the roof, first developed for airplane hangers. Urban made good use of the lattice-work, painting it and the ceiling cream with stylized flora in red and green. Illuminating the room, were Urban’s enameled metal, indirect lighting chandeliers (Urban used similar chandeliers in several other buildings including the Atlantic Beach Club on Long Island).

 

Lamella Construction Detail of the Pavilion.

Lamella Construction Detail of the Pavilion.

A preview for the press was held on the evening of June 3rd. Joseph Urban was the chief figure at the reception. He explained to the New York Times the design he created:

“The moods of each room are established through rhythmic line and sensuous color and the whole composition each room plays up to the next room. (In) the main dining room, broad surfaces of silver, give a living neutral background to a pulsating rhythm of maroon and green. In the ballroom, the line of the mural composition is like the wave of a conductor’s baton beginning dance music, while dim reflections in the black glass ballroom ceiling give space and movement in sympathy to the life of the room. An entrance lobby where reliance on pure proportion serves as a foil to these formal rooms. The pavilion, where the freshness of Spring flowers and joyousness of a wind among young leaves inspired the decoration. An informal small dining room of fumed knotty pine, a ruddy ceiling and materials of vigorous texture and pattern.”

The New York Times, June 4, 1929, Pg. 30

 

Central Park Casino Lobby

Central Park Casino Lobby

On June 4, 1929 the renovated Central Park Casino opened its doors with a brilliant, invitation-only party for 600 guests at $10 ($139.00 in 2015) each. The intention of the new management was to make the Casino “a place for the fashionable and fastidious”. There was a fear that the Casino would be turned into a private club for Walker and his cronies, but that was never the plan. On June 5th the doors were open to the general public, but its menu prices and cover charges made it the most expensive restaurant in New York. The high prices would also be the main reason given for closing it down.

 

Small dinning room detail

Small dinning room detail

 

The Central Park Casino was a favorite after theatre destination for politicians, show business folk and the wealthy. It also drew the ire of Park Commissioner, Robert Moses (1888-1981). Moses hated Jimmy Walker, who he felt had insulted his mentor, New York Governor Al Smith and he hated Walker’s corrupt administration. A progressive administration came in when Fiorello Laguardia was elected mayor in 1934, two years after Walker resigned from office. In that same year Moses and three friends went to the Casino and Moses was unpleasantly surprised when their bill came to $27.00 ($480.00 in 2015), which was higher than the prices at the Plaza Hotel. The whole story of the political battle over the Central Park Casino can be found in Susannah Broyles excellent blog post for the Museum of the City of New York. Click on Robert Moses’ photograph below for the link to that article.

 

Robert Moses - Image from the New York Public Library

Robert Moses Image from the New York Public Library

 

Moses’ public argument for closing the Casino was that there was no place for a restaurant in a public city park that was so out of reach for the majority of the citizens. But the proof of Moses’ vindictiveness toward Jimmy Walker was clear when the lease holder of the Casino, Sidney Solomon offered to revise the menu and cut prices to make it a more middle class restaurant, Moses still revoked the lease. In February of 1936 the Casino closed its doors, then came the final court battle to decide the fate of the structure. On May 1st the Appellate court decided that Moses had the power to tear down the building and  five days later demolition began. In April, 1937, at the cost of $1,000,000 a playground replaced the Central Park Casino, and New York lost not only a historic building, but a one of the best late 1920’s modernistic design interiors.

 

Wurts Bros. Image from the Museum of the City of New York.

Wurts Bros. Image from the Museum of the City of New York. Destruction of the Central Park Casino.

 

 

Wurts Bros. Image from the Museum of the City of New York. Demolition of the Central Park Casino, May, 1936.

Wurts Bros. Image from the Museum of the City of New York. Demolition of the Central Park Casino, May, 1936.

 

For the entire article about the Central Park Casino from the Architectural Record, click on the photograph below.

 

Central Park Casino Exterior

Central Park Casino Exterior

 

It is sad that the Central Park Casino’s life as an ultra-smart night spot lasted less than seven years. And since New York changes so much, so fast, the Central Park Casino has not only vanished physically, but also in the minds of almost everybody.

 

Chris & Anthony (The Freakin’, Tiquen Guys)