{"id":2810,"date":"2016-07-17T23:33:31","date_gmt":"2016-07-18T03:33:31","guid":{"rendered":"http:\/\/www.drivingfordeco.com\/staging\/3617\/?p=2810"},"modified":"2016-11-03T21:30:38","modified_gmt":"2016-11-04T01:30:38","slug":"fiesta-promotional-1939-jucie-set","status":"publish","type":"post","link":"https:\/\/www.drivingfordeco.com\/staging\/3617\/fiesta-promotional-1939-jucie-set\/","title":{"rendered":"Fiestaware 101: Part Three 1939 The Juice Set."},"content":{"rendered":"

\"Fiestaware<\/a><\/h4>\n

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By 1939 Fiestaware was the<\/em><\/strong> top-selling solid color dinnerware in the United States. To\u00a0further stimulate sales, a special promotional\u00a0juice set was offered at a suggested retail price of $1.00. The set consisted of six tumblers and a 30 oz. pitcher. This new pitcher\u00a0was identical to the 71\u00a0oz. disc water pitcher except for the size.<\/h4>\n

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\"The<\/a>

The Fiestaware promotional juice set of 1939. Yellow pitcher and six tumblers in the original colors.<\/p><\/div>\n

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As\u00a0the\u00a0\u00a0disc water pitcher was being developed in early 1938, several different sizes were modeled. In 1939, the smallest\u00a0became the juice pitcher\u00a0with Yellow\u00a0chosen as the\u00a0glaze color.\u00a0 A good number of juice pitchers\u00a0can be found in Harlequin Yellow (a brighter, more pure yellow than the Fiesta yellow). Harlequin, a sister line to Fiestaware, was sold exclusively through Woolworth stores and there are too many of the Harlequin Yellow pitchers to be\u00a0an accident.\u00a0 It\u00a0must have been a\u00a0deliberate choice by Homer Laughlin as a way to\u00a0offer\u00a0more options for\u00a0the set.\u00a0The standard Fiesta yellow pitcher has a book value of $45.00, while Harlequin Yellow juice pitchers are worth around $50.00 – $55.00.<\/h4>\n

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\"Fiestaware<\/a>

Fiestaware juice set and carton.<\/p><\/div>\n

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A\u00a0special order juice set was produced for Old Reliable Coffee a product of the Dayton Mills Spice Company. This was one of many promotional products offered by Dayton Mills and consisted of the same tumblers but with a red pitcher. Today the red juice pitcher is quite hard to find and has a value of over $500.00.<\/h4>\n

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\"The<\/a>

The Red Juice Pitcher made for the Old Reliable Coffee special promotion.<\/p><\/div>\n

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The juice tumblers had a long and somewhat painful production process. In 1935, Homer Laughlin was approached by Kraft-Phenix Cheese corporation. They were\u00a0interested in having ceramic crocks made for their processed cheese products.\u00a0 Creative designer,\u00a0Frederick Rhead was able (after some trial and error) to mold a crock to Kraft’s satisfaction\u00a0and 200,00 were produced.\u00a0 In 1937, Kraft\u00a0again came to Homer Laughlin for a new container. Rhead knew that there would be a lot of back and forth before an acceptable\u00a0crock was created. He designed over 20 different models, all\u00a0rejected, over a 14 month period. In the end, Homer Laughlin was unable to meet Kraft’s needs. As a side note Kraft had glass crocks made by the Hazel Atlas Glass Company.\u00a0The glass crocks are almost identical to the Fiesta ones. What it boiled down to was economics. A\u00a0ceramic crock filled with cheese would have to be sold at 35 cents each. Kraft could sell two<\/em> glass crocks fill with cheese for the same price. The last\u00a0ceramic crock designed for Kraft would go into production as the juice tumbler the next year.<\/h4>\n

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