
Sugar, Cream & Tray Set

1940 promotional campaign sugar & cream set. Typical colors of yellow sugar and creamer on a cobalt blue figure 8 tray. Image from vintageamericanpottery.com
The 1940 promotional campaign continues with a couple of sets to brighten up the table. This set is very sought after by collectors of Fiesta. This set would be the last items in the Fiesta line, until the individual salad bowl of 1959. The sugar and cream set became available in the spring of 1940. Frederick Rhead, creator of the Fiesta line died from cancer on November 5, 1942. These items proved to be his last design. Consisting of three pieces, in the standard colors of yellow for the sugar and creamer and cobalt blue for the tray. The values for these pieces are: Yellow Sugar $125.00, Yellow Creamer $75.00 and the Cobalt Figure Eight Tray $95.00.
As with anything Fiesta, there are variations. Although rare, creamers in red and figure eight trays in turquoise turn up. These colors were probably used for special orders. The values of these pieces reflect their rarity. The red creamer has a book value of $315.00 and the figure eight tray in turquoise of $375.00.

1940 – 1943 promotional creamer in Fiesta red. Image from vintageamericanpottery.com

Promotional figure eight tray in turquoise. Image from vintageamericanpottery.com.

From the collection of the author the sugar & cream set with the red creamer.
The Kitchen Set

Promotional Kitchen Set. In the standard color combination. Image from vintageamericanpottery.com
With some diligence and a bit of patience one can cobble together the promotional kitchen set. as it is rarely found complete. It is a combination of pieces created for other lines. The Royal Metal Manufacturing casserole, first created in 1936, came in a variety of Fiesta and Harlequin colors. For the promotional campaign the green casserole base came with a red lid and a yellow pie plate from the Kitchen Kraft line. This matched the yellow, green and red color combination of the promotional salad set. Today expect to pay around $200.00 for the complete set or $150.00 for the casserole and another $35.00 – $50.00 for the pie plate.

Promotional Kitchen Set, 1940 – 1943. Image from vintageamericanpottery.com
These two sets add a colorful Deco touch in any vintage kitchen. The next installment on Fiesta will look at the final two items available in the 1940 promotional campaign.
Anthony & Chris (The Freakin’, Tiquen Guys)
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