Fiestaware 101: Part Five 1940 Promotional Campaign Sugar Cream and Kitchen Sets

 

Sugar, Cream & Tray Set

The sugar, creamer and tray promotional set.

1940 promotional campaign sugar & cream set. Typical colors of yellow sugar and creamer on a cobalt blue figure 8 tray. Image from vintageamericanpottery.com

The 1940 promotional campaign continues with a couple of sets to brighten up the table. This set is very sought after by collectors of Fiestaware. The last new pieces designed for the Fiesta line, until the individual salad bowl of 1959, were in stores by spring of 1940. Fredrick Rhead, creator of Fiestaware died from cancer on November 5, 1942. These items proved to be his last design. Consisting of three pieces, in standard colors of yellow for the sugar and creamer and cobalt blue for the tray. The values for these pieces are: Yellow Sugar $125.00, Yellow Creamer $75.00 and the Cobalt Figure Eight Tray $95.00.

As with anything Fiestaware, there are variations. Although rare, creamers in red and figure eight trays in turquoise turn up. These colors were probably used for special orders. The values of these pieces reflect their rarity. The red creamer has a book value of $315.00 and the figure eight tray in turquoise of $375.00.

 

Promotional creamer in red.

1940 – 1943 promotional creamer in Fiesta red. Image from vintageamericanpottery.com

Turquoise figure eight promotional tray.

Promotional figure eight tray in turquoise. Image from vintageamericanpottery.com.

 

Sugar & cream set.

From the collection of the author the sugar & cream set with the red creamer.

 

The Kitchen Set

 

Promotional Kitchen set.

Promotional Kitchen Set. In the standard color combination. Image from vintageamericanpottery.com

 

With some diligence and a bit of patience one can cobble together the promotional kitchen set as it is rarely found complete. It is a combination of pieces created for other lines. The Royal Metal Manufacturing casserole, first created in 1936, came in a variety of Fiestaware and Harlequin colors. For the promotional campaign the green casserole base came with a red lid and a yellow pie plate from the Kitchen Kraft line. This matched the yellow, green and red color combination of the promotional salad set. Today expect to pay around $200.00 for the complete set or $150.00 for the casserole and another $35.00 – $50.00 for the pie plate.

 

1940 promotional Kitchen Set.

Promotional Kitchen Set, 1940 – 1943. Image from vintageamericanpottery.com

These two sets add a colorful Deco touch in any vintage kitchen. The next installment on Fiestaware will look at the final two items available in the 1940 promotional campaign.

 

Anthony & Chris (The Freakin’, Tiquen Guys)

 

Fiestaware 101: Part Four The Salad Set & French Casserole.

Fiestaware 101: Part Three 1939 The Juice Set.

Please follow and like us:
0

2 thoughts on “Fiestaware 101: Part Five 1940 Promotional Campaign Sugar Cream and Kitchen Sets

  1. Maureen

    I have a tall red pitcher, which looks like fiestaware, but I cannot find any pictures of it anywhere. Thought maybe you could help identify it. Don’t know how to send you an image, though.

    Reply

Leave a Reply